Traditional Crafts – The Soul of the Ancient Town
Once a bustling international trading port during the 16th and 17th centuries, Hoi An was a place where Eastern and Western cultures met and blended. This rich historical background gave rise to a variety of traditional crafts, many of which have been carefully preserved and passed down through generations.
Some of the most well-known crafts include:
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Tailoring (bespoke clothing) – a proud symbol of Hoi An, world-famous for its fast yet high-quality custom tailoring
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Lantern making – the iconic image of Hoi An, symbolizing luck, warmth, and celebration
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Kim Bong carpentry, Thanh Ha pottery, and other handmade crafts and folk arts
These traditional industries are not only a source of livelihood for local residents, but also the heartbeat of the ancient town, giving every street and old house a story shaped by time.
Hoi An Cuisine – Simple Yet Refined
Hoi An’s cuisine does not seek extravagance, but instead captivates visitors with its simplicity, balance, and depth of flavor. Each dish reflects the careful nature and gentle lifestyle of the people who prepare it.
Signature dishes that define Hoi An include:
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Cao Lau – a unique noodle dish that can only be truly experienced in Hoi An
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Mi Quang – rustic yet rich in flavor, deeply rooted in Central Vietnamese culture
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Hoi An chicken rice – fragrant, tender, and harmoniously seasoned
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Hoi An banh mi – internationally recognized as one of the world’s best sandwiches
Here, food is more than nourishment; it is a way to experience history, tradition, and the quiet pride of the local community.
The People of Hoi An – Gentle, Kind, and Welcoming
What leaves the deepest impression on visitors is not only the scenery or the food, but the people of Hoi An. Known for their kindness, sincerity, and hospitality, local residents embody the calm and respectful spirit of the town.
From tailors carefully stitching every seam, to street vendors greeting passersby with warm smiles, to elderly residents sitting peacefully in front of old wooden houses — all together create a Hoi An that feels genuine, comforting, and deeply human.
Hoi An – A Beauty That Time Cannot Fade
In a fast-moving modern world, Hoi An remains a rare place where life slows down. Its enduring traditional crafts, humble yet refined cuisine, and warm-hearted people come together to form a timeless cultural identity.
Hoi An is not just a destination to visit — it is a place to feel, to remember, and to return to.
